Our story
DEMIIN is a Moroccan business based in Agadir. We travel the souks, workshops and second-hand markets of the country to bring back, one piece at a time, what deserves to cross the sea.
What we do
We do not make. We choose. It is a different trade, and it is the one we know: telling workshop craft from reproduction, hallmarked silver from white metal, a lost-wax Tuareg cross from a bazaar copy.
That choosing is done by hand, piece by piece, with the craftsmen and dealers we know. When a piece appeals to us, we buy it. Just one. That is why almost everything in our catalogue exists in a single example: what you see, nobody else will own.
Where our pieces come from
The jewellery comes from the silversmiths' workshops of southern Morocco and the souks of Tiznit, historic capital of Berber jewellery, an hour and a half from Agadir. It carries the 925 hallmark.
The stones and minerals come out of the old copper deposits of the Anti-Atlas and the prospecting grounds of the Sahara. Azurite, malachite, quartz, meteorites: we buy them raw, just as they leave the ground.
The antiques are found one by one. Metalware from Fez and Tetouan, ceramics from Safi, leather, antique jewellery sets, coins. These are objects that have been used, and we sell them as such.
The local produce is different: these are not one-of-a-kind pieces but products made in batches, which we select from certified Moroccan producers. We resell them under their original brand.
How we work
We describe what we see, and we say what we do not know. When a meteorite has not been analysed in a laboratory, we write it. When the date of an antique object is an estimate, we write that too. An old object sold without reservations is an object whose seller is hiding something.
It sells less well than a promise. It stands up better.